• Costa Concordia cruise ship accident has had little impact on American's desire to take a cruise

    Harris Interactive have today released the results of the of the results of The Harris Poll of 2,634 U.S. adults (ages 18 and over) surveyed online between May 7 and May 15, 2012.



    Are Americans still going on a cruise?

    Global publicity around the sinking of the Costa Concordia cruise ship in Italy earlier this year has had very little impact on American's likelihood to take another cruise. Among those travelers that have cruised in the past or plan to in the future, two-thirds (65%) shared that they are no more or less likely to cruise again following the accident. In fact, 12% even reported that they are more likely to cruise despite the event in Italy. In total, nearly one-quarter of U.S. adults (23%) plan to take a cruise in the next five years.


    GOING ON A CRUISE
    "Which of the following have you done or do you plan on doing?"
    Base: All adults
    Total Region
    East Midwest South West
    % % % % %
    Plan on taking a cruise in the next 5 years 23 22 15 25 29
    Have taken a cruise in the past 5 years 14 15 10 14 17
    Neither of these 71 71 80 69 64


    Note: Multiple responses accepted


    IMPACT OF COSTA CONCORDIA ACCIDENT

    "To what extent did the accident that caused the sinking of the Costa Concordia cruise ship in Italy impact the likelihood that you will cruise [again] in the future?"

    Base: Past/future cruisers
    Total Region
    East Midwest South West
    % % % % %
    MORE LIKELY (NET) 12 2 10 14 19
    Much more likely
    7 1 8 7 10
    Somewhat more likely
    5 1 2 7 8
    No more or less likely
    65 70 67 65 61
    LESS LIKELY (NET) 18 24 16 17 15
    Somewhat less likely
    13 18 12 14 10
    Much less likely
    4 6 4 2 5
    Not at all sure
    5 4 7 4 6


    Note: Percentages may not add to 100% due to rounding.


    Methodology
    This Harris Poll was conducted online within the United States between May 7 to 16, 2012 among 2,634 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.


    All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.


    Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.


    For more information, please visit www.harrisinteractive.com.




  • Poll

    I Book My Cruise (Votes: 41)

    1. 2+ Years In Advance (Votes: 10)

    2. Year Before The Cruise (Votes: 18)

    3. 9 Months Out (Votes: 9)

    4. Around Final Payment Time (Votes: 2)

    5. Last Minute (Votes: 2)

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