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Are Americans still going on a cruise?
Global publicity around the sinking of the Costa Concordia cruise ship in Italy earlier this year has had very little impact on American's likelihood to take another cruise. Among those travelers that have cruised in the past or plan to in the future, two-thirds (65%) shared that they are no more or less likely to cruise again following the accident. In fact, 12% even reported that they are more likely to cruise despite the event in Italy. In total, nearly one-quarter of U.S. adults (23%) plan to take a cruise in the next five years.
Note: Multiple responses accepted
Note: Percentages may not add to 100% due to rounding.
Methodology
This Harris Poll was conducted online within the United States between May 7 to 16, 2012 among 2,634 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
For more information, please visit www.harrisinteractive.com.
GOING ON A CRUISE
"Which of the following have you done or do you plan on doing?"
Base: All adults"Which of the following have you done or do you plan on doing?"
| Total | Region | ||||
| East | Midwest | South | West | ||
| % | % | % | % | % | |
| Plan on taking a cruise in the next 5 years | 23 | 22 | 15 | 25 | 29 |
| Have taken a cruise in the past 5 years | 14 | 15 | 10 | 14 | 17 |
| Neither of these | 71 | 71 | 80 | 69 | 64 |
Note: Multiple responses accepted
IMPACT OF COSTA CONCORDIA ACCIDENT
"To what extent did the accident that caused the sinking of the Costa Concordia cruise ship in Italy impact the likelihood that you will cruise [again] in the future?"
Base: Past/future cruisers"To what extent did the accident that caused the sinking of the Costa Concordia cruise ship in Italy impact the likelihood that you will cruise [again] in the future?"
| Total | Region | ||||
| East | Midwest | South | West | ||
| % | % | % | % | % | |
| MORE LIKELY (NET) | 12 | 2 | 10 | 14 | 19 |
Much more likely |
7 | 1 | 8 | 7 | 10 |
Somewhat more likely |
5 | 1 | 2 | 7 | 8 |
No more or less likely |
65 | 70 | 67 | 65 | 61 |
| LESS LIKELY (NET) | 18 | 24 | 16 | 17 | 15 |
Somewhat less likely |
13 | 18 | 12 | 14 | 10 |
Much less likely |
4 | 6 | 4 | 2 | 5 |
Not at all sure |
5 | 4 | 7 | 4 | 6 |
Note: Percentages may not add to 100% due to rounding.
Methodology
This Harris Poll was conducted online within the United States between May 7 to 16, 2012 among 2,634 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
For more information, please visit www.harrisinteractive.com.
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